Sales & ECommerce Marketing Manager $60K – $80K

Posted 2 weeks ago

Felton Brushes is a manufacturer of high quality products in Hamilton ON serving a diverse industrial marketplace.  We are in a transformational phase moving to the digital era,  to achieve success in Digital Marketing and E-commerce we are looking to add a Digital Marketing Leader to the team.

What we need: We are looking for an experienced Digital Marketing Leader who understands how to build an effective Website that is informative, and can create revenue as we build it.  This person must have an entrepreneurial flair for creative and effective marketing strategies to reach defined growth goals.  Some of the traits and experience required include the ability to quarterback the following key items:


  • Develop a thorough understanding of the target audience, their buying patterns and information needs. (Industrial Distribution, and end users in the U.S.A.)
  • Lead entry level Sales Representatives in marketing to their different sectors that they are subject matter experts in
  • Support these reps using social media, email blasts and other creative means identified
  • Assist in our assessment of selecting a Marketing Agency to support our strategic plan
  • Analyze campaign results and recommend actions for improved performance
  • Develop in-depth understanding of keyword advertising and B2C direct marketing
  • Contribute to all advertising campaigns with a primary focus on search advertising
  • Create KPI report dashboards to specific needs as required by executive management
  • Provide weekly, monthly and quarterly reporting to senior management
  • Evaluate results and provide suggestions on how to improve results across marketing & sales channels/programs
  • Other duties as assigned as this is a newly created role for Felton Brushes


  • Drive changes to online category strategy based on customer and competitive insights, brand strategy and e-commerce goals and initiatives along with the Sales Associates.
  • Implement and execute web and digital advertising campaigns for annual sale and promotional events
  • Keep content on site fresh during multi-week campaigns
  • Strategic use of PPC options (Google AdWords) to improve online presence and exposure

Social Media:

  • Develop, manage and execute a comprehensive Social Media Marketing plan (Facebook, Twitter, LinkedIn and other platforms)


  • Build and execute a robust content marketing strategy
  • Detailed reporting of Google Analytics (Traffic, Lead Demand Generation, Website Performance, etc.)
  • Build, execute and manage search engine optimization (SEO), search engine marketing (SEM) online reputation management (ORM), and social media marketing (SMM) programs and deliverables
  • Create, manage and optimize Google Keyword and AdWords strategies; including keyword research, ad creation, budgeting etc.


  • Execute lead demand generation email campaigns
  • Design, manage and deliver email lists and online promotions
  • Integrate other online presences including social media outlets with email campaigns through online mailing platform


Ideal Requirements:

  • Post-Secondary Degree/Diploma in Business, preferably with a digital marketing or marketing focus with credit given to equivalent work experience
  • 3+ years of working experience in a digital marketing/social media role – working with online retailers, digital promotional programs, building online ecommerce presence, improving product search and rankings.  Preferably in Industrial sector
  • Experience leading a team; motivating towards sales related goals
  • Solid understanding of performance based digital marketing concepts
  • Solid experience in implementing successful online marketing campaigns using social media (Facebook/Twitter/Instagram) and Google AdWords
  • Thorough understanding and expertise in managing PPC, SEO, Google Analytics and generating reports to analyze and interpret data
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Proficiency in MS Office; Advanced Excel, PowerPoint and Word
  • Digital marketing skills, web savvy; WordPress, MailChimp, Amazon & Shopify
  • Flair for an Entrepreneurial environment

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